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In this session, we will explore why brands must make the critical shift from "Story-yelling" to robust worlds of shared experiences. Guests will learn about Storyscaping and how it amplifies the power of story with immersive brand experiences. Guests can expect valuable how-to’s, hear real world examples, and see how this thinking is changing the way brands and humans connect.

While the human psyche changes little over time, the ways in which we interact constantly evolves. Brands have found themselves in a world with an insatiable appetite for participation and an unprecedented challenge to feed it.

Join Daz and Mike as they talk you through the purpose and importance of Storyscaping, and share practical examples of how to stop creating "stories told" and start creating "stories lived."

Darren “Daz” McColl is co-author of the New York Times Best Seller, "Storyscaping: Stop Creating Ads, Start Creating Worlds," and Chief Brand Strategy Officer at SapientNitro. Daz brings insight and strategic guidance to many of the world's biggest brands, including Virgin, McDonald’s, Chrysler and Coca-Cola, and his work has earned him many awards, including D&AD Black Pencils, and three coveted Cannes Lions Grands Prix.

Mike Monello is Partner and Chief Creative Officer of Campfire, part of SapientNitro, and co-creator of the boundary-breaking The Blair Witch Project, which celebrates its 15th anniversary this year. Campfire's work shapes perceptions and enhances brand preference through transmedia storytelling, digital content, and physical experiences that create fan bases for clients such as HBO, Infiniti and L'Oreal.

Join Daz and Mike as they talk you through the purpose and importance of Storyscaping, and share practical examples of how to stop creating "stories told" and start creating "stories lived." View Less

Speakers

Darren "Daz" McColl Chief Brand Strategy Officer SapientNitro
Mike Monello Co-Founder & CCO Campfire

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Event Type Seminar

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