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In this session...

It's time to ditch the tagline for the storyline. If the rise of content marketing has taught us nothing else, it's that marketing communications have to be redesigned with audiences at the front of mind. That means giving people what they want, not what you think they should hear. It's a reality that's turning brands into publishers, documentarians, and entertainers.

Presented with


Speakers

Tom Buontempo President Attention/kbs+ Content Labs
Matt Creamer Executive Editor, Associate Creative Director kbs+
James Del Executive Director of Studio Gawker
Rick Hamann Senior Vice President of Onion Labs The Onion

Event Details

Event Type Seminar

Track  Agency 

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