Tracks Venues

In this session...

For the first time ever, marketers can finally connect the dots between large scale, respondent-level media consumption and massive offline sales databases.

On a parallel path, the emergence of Programmatic, DMPs and increasingly sophisticated Multi-Touch-Attribution models, has created the perfect storm for a new era of real-time data management, activation and optimization. Whilst more importantly, revolutionizing the way in which brands - and their agencies - think about media performance, measurement and accountability.

In this session, Vijay Rao talks with a leading agency about how automation is changing the rules of the game, and increasingly pushing ROI far beyond the limitations of traditional advertising metrics.
View Less

Presented with


Vijay Rao SVP, Client Strategy, AOL Platforms
Baba Shetty Chief Strategy and Media Officer DigitasLBi

Event Details

Event Type Seminar

Track  Data   Programmatic 

Subscribe for updates

Sign up to receive the latest announcements, seminars & speakers, special events, and more.