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In this session...

The days of programmatic as the new, but unproven technology are behind us. Given rapid adoption and technological advancements, the industry has moved from its first stage of achieving scale to a new era of programmatic sophistication. What will the next wave of innovation bring? How do we unleash programmatic’s transformative power to capture its full potential promise? Industry experts will explore programmatic's future and the opportunities for buyers and sellers across new screens, formats and business models.

Presented with


Speakers

Alex Kantrowitz Reporter Advertising Age
Tim Cadogan CEO OpenX
Matt Seiler Global CEO IPG Mediabrands
Vivek Shah CEO, Ziff Davis Chairman, IAB
Neil Vogel CEO About.com

Event Details

Event Type Seminar

Track  Innovation   Programmatic 

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