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In this session...

Dan Ackerman talks with industry leaders about how big data, machine learning and automation will change the way TV advertising is planned, bought, sold and measured. Marketers will gain valuable insights from the experts on how they can benefit from programmatic technology today, how programmatic will enhance the consumer viewing experience and what TV buyers should expect from the convergence of digital video and TV.

Silicon Valley and Madison Avenue are teaming up to develop the technology and expertise to help marketers transform the way they buy TV - advertising's most premium format will never be the same. Dan Ackerman talks with industry leaders about how big data, machine learning and automation will change the way TV advertising is planned, bought, sold and measured. Marketers will gain valuable insights from the experts on how they can benefit from programmatic technology today, how programmatic will enhance the consumer viewing experience and what TV buyers should expect from the convergence of digital video and TV. View Less

Presented with


Speakers

Dan Ackerman SVP, Programmatic TV Adap.tv, AOL Platforms
Doug Ray Global President Carat
Joseph Abruzzo EVP, Chief Exploration Officer Havas Media
Kris Magel Chief Investment Officer Initiative U.S.

Event Details

Event Type Seminar

Track  Data   Programmatic 

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