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In this session...

In today’s era of media fragmentation, old models simply don’t work! In a world where brands need to find new ways to capture attention and ignite conversations, media needs to move from buying impressions to making impressions. Join Kasha Cacy, U.S. President, UM, for a discussion on how some of the world’s leading brands are turning planning models upside down and creating distinctive moments that matter.

“Moments” are the next evolution in storytelling. From identifying a moment, to designing a unique platform for a brand, to building a moment that doesn’t yet exist, UM has created a new planning paradigm that helps brands identify critical moments to captivate consumers’ attention.

Join Kasha Cacy, U.S. President, UM, for a discussion on what truly makes a standout brand moment; what works; what doesn’t work; who is doing it best; and how some of the world’s leading brands are turning planning models upside down and creating distinctive moments that matter.
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Speakers

Kasha Cacy President, US Universal McCann

Event Details

Event Type Seminar

Track  Agency 

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