In this session...
Storytelling hasn't been an advertising or digital agency preserve for a long time. There is no debate on who owns the story, only on who has adapted their business model in the most effective way to deliver truly integrated real-time, digital experiences for consumers.
This conversation focuses on how advertisers, media agencies and publishers are partnering together, to become more nimble and creative to tell ever better stories that connect the brand to consumers. A great story teller doesn't just know great stories – they know their audience and how to tell them.