In this session...
Please join the Round Table Creative Media Group (roundtablecmg.com) as we explore the evolutionary relationship between the media and celebrity. This panel will examine the evolutionary role that celebrities now play in today’s minute-by-minute media landscape, with Amy Tunick, President GREY Activation & PR; Peter Davis, Executive Editor at The DAILY, Katherine Plunkett, Managing Director celebrityinteligence.com & fashionmonitor.com moderated by Glenn Johnson, RTCMG co-founder
The relationships between celebrities, brands and agencies has deepened across a myriad of media channels and become more nuanced to include the celebrity as brand. The depth of this integrated role has quickly moved beyond pure pay to play and we’re now seeing celebrities launch their own lifestyle oriented media. Brands, Agencies and Talent are creating tomorrow’s content in more creative ways than ever thought possible, with consumers driving the discussion, trying to keep up no less lead is challenging; our panel will address the challenges and their own successes.