Tracks Venues

In this session...

As consumer behavior and digital platforms continue to evolve, advertisers are rethinking what constitutes a successful digital ad campaign. This discussion will bring together a research scientist, creative strategist and ad agency expert to address how science and design are coming together to increase consumer engagement and ad effectiveness. They will share recent research, showcase creative examples, and discuss how advertisers can entertain users while improving ROI.

Presented with


Speakers

Eric Bax Principal Research Scientist Yahoo
Graham Harris Senior Director, Advanced Creative Yahoo
Scott Symonds Managing Director AKQA Media and Data Science

Event Details

Event Type Seminar

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