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In this session...

Publishers shifting from a traditional media inventory model to a hybrid of traditional and programmatic advertising are gaining operational efficiencies and improving profit margins. But to get these benefits, publishers need to transform their entire operating model. PwC, an ad network, publisher and agency will talk trends in improving the topline and margin in their business and the implications of programmatic to publisher value for both top- and bottom-line.

PwC recently conducted a study on the implications of reorganizing for a digital future. With this study acting as a high-level framework, attendees will be able to examine how a publisher can transform its selling mechanics in a programmatic buying/selling environment. View Less

Presented with


Joe Apprendi CEO Collective
Tony Patel VP Monetization & Analytics Pelmorex Media
John Swadener Principal, Customer Impact Consulting PwC
Aaron Radin Senior Vice President, Partnerships & Portfolio Products NBCUniversal
Rory Capern Strategic Partnership Lead Google

Event Details

Event Type Seminar

Track  Data   Programmatic 

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