In this session...
Publishers shifting from a traditional media inventory model to a hybrid of traditional and programmatic advertising are gaining operational efficiencies and improving profit margins. But to get these benefits, publishers need to transform their entire operating model. PwC, an ad network, publisher and agency will talk trends in improving the topline and margin in their business and the implications of programmatic to publisher value for both top- and bottom-line.
PwC recently conducted a study on the implications of reorganizing for a digital future. With this study acting as a high-level framework, attendees will be able to examine how a publisher can transform its selling mechanics in a programmatic buying/selling environment.