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In this session...

Super Delegates & By Invitation Only.
Cause marketing is no longer a buzz word but integral to companies’ ethos, profits and CSR strategy. When done right, these partnerships can inspire, enhance customer loyalty and employee satisfaction. But what are the key ingredients to a successful cause marketing partnership? How can you measure ROI? Hear from leaders at Unilever, MRY, Chobani and the NBA about trends and tactics that can take cause marketing beyond bracelets and ribbons to deeper engagement & purpose driven marketing.

Presented with


Speakers

Peggy Conlon President & CEO Ad Council
Kathy Behrens EVP, Social Responsibility & Player Programs NBA
Matt Britton CEO MRY
Peter McGuinness Chief Marketing & Brand Officer Chobani
Kathy O'Brien VP, Marketing Services and Skin Unilever

Event Details

Event Type Special Event

Track  Agency 

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