In this session...
Native advertising is rooted in the long history of content marketing, but its union with programmatic has been anything but simple. Join us as we take a look at how we brought these two together, what we’ve learned so far, and where we’re going.
Vertical stacks along with varying types of inventory and content have made a programmatic solution a seemingly impossible task; they just needed the right matchmaker. VivaKi announced the industry’s first comprehensive programmatic native stack in March, partnering with Nativo, SimpleReach and TripleLift to assure it is a sustainable and scalable model.