Tracks Venues

In this session...

Native advertising is rooted in the long history of content marketing, but its union with programmatic has been anything but simple. Join us as we take a look at how we brought these two together, what we’ve learned so far, and where we’re going.

Vertical stacks along with varying types of inventory and content have made a programmatic solution a seemingly impossible task; they just needed the right matchmaker. VivaKi announced the industry’s first comprehensive programmatic native stack in March, partnering with Nativo, SimpleReach and TripleLift to assure it is a sustainable and scalable model. View Less

Presented with


Speakers

Belinda Smith Senior Manager, MMCoE IAB
Justin Choi CEO and Founder Nativo
Edward Kim CEO SimpleReach
Ben Lampert Platform Operations Director VivaKi
Ari Lewine Co-founder and Chief Strategy Officer TripleLift

Event Details

Event Type Seminar

Track  Data   Programmatic 

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