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In this session...

Consumers today are spending more time across more devices than ever before. According to a recent study, 1 in 4 people use 3 devices every day and 2 out of 5 people switch devices mid-activity. This poses a serious problem to marketers who are trying to reach people at every point in the purchase funnel, because cookies – the entrenched tracking tool since the inception of the Internet – simply don’t work on mobile. This panel will focus on how marketers, agencies and ad technology companies are working to solve this problem today. More importantly, the discussion will surface implications that the entire industry needs to address for the future.

Presented with


Speakers

Erik Johnson Managing Director, Atlas Facebook
Adam Gitlin Head of Data Annalect
Scott Russell Head of Precision Targeting Microsoft
Wister Walcott EVP of Products & Co Founder Marin
David Wong VP Product Nielsen

Event Details

Event Type Seminar

Track  Data   Mobile 

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