While the science and math behind data usage is pretty widely known these days, this panel will explore the creative side and how data enables marketers to make better creative and emotional decisions. Is data usage really driving creative decisions or simply validating the decisions made? They will share case studies and ideas where innovations in targeting and measurement have driven a different creative outcome.
Chief Revenue Officer
Vice President, Digital Marketing & eCommerce
Senior Vice President of Enterprise Alliances
Vice President, Strategy and Marketing Operations
Founder & CEO
Asst. Vice President CRM and Digital Platform Development