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In this session...

While the science and math behind data usage is pretty widely known these days, this panel will explore the creative side and how data enables marketers to make better creative and emotional decisions. Is data usage really driving creative decisions or simply validating the decisions made? They will share case studies and ideas where innovations in targeting and measurement have driven a different creative outcome.

Presented with


Speakers

Nada Stirratt Chief Revenue Officer Acxiom
Lisa Donohue CEO Starcom USA
Ellen To Vice President, Digital Marketing & eCommerce Caudalie
Lisa Nelson Senior Vice President of Enterprise Alliances Equifax
Charlie Swift Vice President, Strategy and Marketing Operations Hearst
Matti Leshem Founder & CEO Protagonist
Annamarie Bermundo Asst. Vice President CRM and Digital Platform Development L’Oreal
Kim Mai Director, CRM Programs at Skype Skype

Event Details

Event Type Seminar

Track  Data 

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