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In this session...

Live sports present a hell of a challenge for marketers. On one hand, millions of viewers looking the same way for once. On the other, 77% of those viewers are glued to their second screens. They’re all over the web, searching for stats; talking trash; and boning up for the Monday morning watercooler. How can brands fuel the passion in real time?

Join Google’s Art, Copy & Code team, EA, creative agency Heat and tech partner Grow for a behind-the-scenes look at the new real time campaign for blockbuster franchise Madden.

Presented with


Chris Barth Senior Staff Writer Contagious
Mike Glaser Brand Lead, Creative Partnerships Google
Dana Marineau VP, Advertising & Design Electronic Arts
Matt Stafford Digital Creative Director Heat
Drew Ungvarsky CEO, Executive Creative Director Grow

Event Details

Event Type Seminar

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