In this session...
2014 has been dubbed as the ‘Year of Native Advertising’. The buzz is endless and the opportunities are ample, but what exactly is native advertising and is it really redefining the online industry? Join PowerLinks’ panel of industry-leading experts to discuss the current state of native advertising and whether native can be a win-win for both advertisers and publishers.
In an increasingly commoditised advertising world, our panelists will debate whether native has the power to reshape the digital ad industry. Our panel will explore the notion of evolution versus revolution: how does native scale? Can we avoid making the mistakes that were made with display from day one especially with regards to measurement and viewability? Is native the key to finally delivering cross-platform engagement? What role does programmatic play in this new landscape and how do networks and advertising agencies fit into all this?