In this session...
Join Nielsen CEO Mitch Barns and CBS News Anthony Mason as they discuss “The Future of Measurement,” and the role independent measurement plays in both moving healthy markets forward and gauging the consumer of tomorrow. Also join Nielsen Global President Steve Hasker along with AOL’s Erika Nardini and IPG MediaBrands’s Matt Seiler as they discuss “Engaging and Valuing Consumers in a Hyper-Connected Multi-Platform World.”
9:00 AM - 9:30 AM: The Future of Measurement
Change is the only constant in the world of media and marketing. Still, Nielsen’s age and gender data has long since been the industry standard for the buying and selling of advertising. With innovative advancements in mobile, cross-platform measurement, precision marketing and directly linking what consumers watch with what they buy, Nielsen has kept up with the changing landscape. But with the need and now the ability to go deeper than just age and gender, the marketplace must determine what metrics matter most, and, more importantly, what data to trust.
Mitch Barns, CEO, Nielsen
Anthony Mason, Senior Correspondent, CBS News
9:30 AM - 10:00 AM: Engaging and Valuing Consumers in a Hyper-Connected Multi-Platform World
The new consumer is shaping the media landscape through the technology they use and how they access information and entertainment. And in a data driven, cross-platform world, advertisers, media companies and agencies must work together to keep up with changing consumer behavior. What’s the most effective way to connect with customers across devices? How do advancements in mobile, programmatic and direct change the media buying field?
Steve Hasker, Global President, Nielsen
Erika Nardini, CMO, AOL Advertising
Matt Seiler, Global CEO, IPG MediaBrands