Tracks Venues

In this session...

Industry media leaders debate the proactive issue of whether the new environment of programmatic buying solutions are challenging tried and true systems or improving on them. What’s the next pathway to the consumer?


Opening Remarks: Gayle Fuguitt, CEO & President, The ARF
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Presented with


Speakers

Gayle Fuguitt President & CEO ARF
Dave Morgan CEO & Founder Simulmedia
Lori Hiltz CEO Havas Media North America
Charles Kennedy Former EVP, Research NBCU Cable Entertainment
David F. Poltrack President, CBS VISION CRO, CBS Corporation
Brad Smallwood Head of Measurement & Insights Facebook
Tim Spengler President, Content Marketing & Revenue Strategy iHeartMedia
Steven Wolfe-Pereira CMO Datalogix

Event Details

Event Type Seminar

Track  Data 

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