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In this session...

The advertising business has been turned upside down by new technologies. Marketing chiefs have a front row seat on the transformation taking place in the business. We ask marketers what are the most pressing issues they face today. This panel explores issues such as agency business models, audience measurement, programmatic ad buying and media mix.

Presented with


Speakers

Suzanne Vranica Advertising Editor The Wall Street Journal
Dana Anderson Senior Vice President and Chief Marketing Officer Mondelez International
Lisa Cochrane SVP Marketing Allstate Insurance Company
Lisa Donohue CEO Starcom USA
Bryan Jones VP, North America & Global 500 Marketing Dell

Event Details

Event Type Seminar

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