Tracks Venues

In this session...

Join Jay Sears, SVP of Marketplace Development at Rubicon Project, as he investigates how agency trading desks are evolving as operating agencies and advertisers jump on the advertising automation train. What internal and external challenges do they face in advancing programmatic and automation inside the holding company? Sears will curate a discussion with leaders from the top agency trading desks.

Presented with


Speakers

Jay Sears SVP Marketplace Development Rubicon Project
Marco Bertozzi President Audience On Demand EMEA and North American Client Services VivaKi AOD
Adam Kasper Chief Media Officer Havas Media North America
Arthur Muldoon Co-Founder and CEO Accordant Media

Event Details

Event Type Seminar

Track  Programmatic 

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