Tracks Venues

In this session...

Unprecedented media fragmentation and technological advances have rendered consumers increasingly resistant to traditional advertising. Marketers are beginning to realize that doing good has become good business. Indeed, genuine cause marketing, where the brand takes a back seat, speaks with an authenticity that resonates with consumers on an emotional level and engenders lasting goodwill. This year's Adweek session assembles marketers that have activated powerful cause marketing initiatives and inspired global good.

Presented with


Deborah Dugan CEO (RED)
Greg Sheps SVP, Sponsorship Development Tribeca Enterprises
Chiqui Cartagena VP, Corporate Marketing Univision
Jim Cooper Editorial Director Adweek

Event Details

Event Type Seminar

Track  Innovation 

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