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In this session...

Join MediaCom, Shell and Bandito Brothers filmmakers for the story behind “Breaking Barriers,” the thrilling primetime documentary about one man’s quest to break the land speed record. Inspired by the first-ever natural-gas based Pennzoil Platinum® motor oil and hosted by Tim McGraw, the heart-pounding film proves that connected and engaging content can motivate consumers, even in a low-involvement category. Hear from the filmmakers, Shell and its media partner, MediaCom, on what this means for all advertisers.

Presented with


Stephanie Fierman Chief Marketing Officer MediaCom
Geoffrey Campbell Partner, Senior Director of Content MediaCom
Chris Hayek Global Brand Director Shell
Jacob Rosenberg Filmmaker, Partner Bandito Brothers

Event Details

Event Type Seminar

Track  Agency 

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