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In this session...

Advances in technology have obscured the media buying process. Today, many marketers have big concerns about the transparency of their media buys. This panel explores ad viewability, ad fraud, the rise of bot traffic and the murky ecosystem of programmatic ad buying.

Presented with


Speakers

Mike Shields Senior Editor, CMO Today The Wall Street Journal
David Cohen EVP Chief Investment Office & President Global Partner Universal McCann
Tony Haile CEO Chartbeat
Rob Norman Chief Digital Officer Group M
Ron Urbach Chairman Davis & Gilbert LLP

Event Details

Event Type Seminar

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