Tracks Venues

In this session...

Learn how to bring consumers from passive to active using ad creative. In this interactive session, you will understand what data points inform performance based ad creative, how to interpret those data points and when and where to apply them. Walk through real world data driven ad creative examples, and the results they yield.

Presented with


Patrick Hounsell EVP and Chief Digital Officer Merkle Inc
Patrick Collins SVP Customer Experience Group Merkle

Event Details

Event Type Workshop

Track  Data 

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