In this session...
Does Identity Matter? Identity matters because marketers want to be relevant and connect with the right people at the right time across the customer journey. In the seminar, “Identity Matters”, we dispelled the myths associated with cross-device identity. In this workshop, “Get Personal”, we will show how a unified identity, authoritative data and marketing analytics power effective audience planning, targeting and media measurement for maximum campaign results.
Join Neustar for a deep dive into PlatformOne to learn how to create a personalized dialogue using authoritative data for accurate identity information with privacy by design at its core.