In this session...
There is a sense of inevitability that the day will come when machine learning is so refined that the content we receive will be tuned to our attributes and proclivities, timed to be relevant to our daily habits, and delivered on our preferred devices.
As data-tailored media is consistently delivered, one will choose from what they are offered which is in turn informed by what one chooses. We thus become participants in a self-fulfilling loop.
This session will explore the flip side of data-tailored content creation and distribution by considering the importance of SERENDIPITY.
Michael Kassan, Chairman & CEO, MediaLink
Lorraine Twohill - Head of Marketing, Google