Tracks Venues

In this session...

There is a sense of inevitability that the day will come when machine learning is so refined that the content we receive will be tuned to our attributes and proclivities, timed to be relevant to our daily habits, and delivered on our preferred devices.

As data-tailored media is consistently delivered, one will choose from what they are offered which is in turn informed by what one chooses. We thus become participants in a self-fulfilling loop.

This session will explore the flip side of data-tailored content creation and distribution by considering the importance of SERENDIPITY.

Michael Kassan, Chairman & CEO, MediaLink
Lorraine Twohill - Head of Marketing, Google
View Less

Presented with


Speakers

JP Maheu Managing Director, Global Brand & Agency Strategy Twitter
Liz Dinnsen Executive Director of Media AT&T
Mark Shedletsky Founder & CEO Vertical Mass
Peter Naylor SVP, Advertising Sales Hulu
Priya Narang SVP, Marketing & Sales Development Time Inc.
Rob Holmes VP, Advanced Advertising Comcast
Wenda Harris Millard President and COO MediaLink
Michael Kassan Chairman & CEO MediaLink
Bob Pittman CEO iHeartMedia
Lorraine Twohill SVP, Global Marketing Google

Event Details

Event Type Seminar

Track  Innovation 

Subscribe for updates

Sign up to receive the latest announcements, seminars & speakers, special events, and more.