Tracks Venues

In this session...

There is a misperception that creative people want the ability to run
wild.

This is a lie. Deutsch LA’s Pete Favat, CCO, and Matt O’Rourke, ECD,argue that powerful advertising isn’t born from limitless creative options. It comes from precise, focused strategy. A provocative strategic idea is more liberating than you can imagine.

Hear Pete and Matt discuss why they believe in their motto: THE
TIGHTER THE BOX, THE BETTER THE IDEA.

Presented with


Speakers

Matt O'Rourke Executive Creative Director Deutsch LA
Pete Favat Chief Creative Officer Deutsch LA

Event Details

Event Type Seminar

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