Tracks Venues

In this session...

Mobile, social, native, programmatic. We’ve seen myriad advertising strategies enter the limelight, only to be outshined by the next new thing. With these constant shifts, it’s no wonder we’re seeing a return to what makes digital marketing unique: performance. Optimizing for performance is the new black – and we're not talking about increasing click-thru rates. Hear how publishers, agencies, and brands are looking beyond conventional advertising to drive conversions while delivering creative experiences.

Presented with


Speakers

David Kaplan Managing Editor GeoMarketing
Allegra Kadet Managing Director Neo@Ogilvy
Mike Kisseberth Chief Revenue Officer Purch
Adam Solomon VP, Digital Ad Products Time, Inc.
Peter Szabo SVP, Head of Music & West Ad Sales Shazam Entertainment
Matt Van Houten Director, Marketing & Ad Sales Strategy AT&T Adworks
Amanda McAllister Head of MSN Global Marketing Microsoft
Jade Watts VP, Group Digital Media Director Mediahub/Mullen

Event Details

Event Type Seminar

Track  Innovation 

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