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In this session...

This panel includes executives from NBCUniversal and GE and will look at the value and uniqueness of brand integration campaigns. As brands and creators continue to find new ways to engage audiences, how do we build ideas that draw people in but still communicate a brand message? We will discuss trusting the talent to know their audience, but amplifying what they create through social, technology and experiences.

Presented with


Linda Boff Executive Director, Global Brand Marketing GE
Linda Yaccarino President, Advertising Sales NBCUniversal
Josh Lieb Producer, “The Tonight Show Starring Jimmy Fallon” NBCUniversal
Trevor Guthrie Co-Founder GiantSpoon
Stuart Elliott Advertising Columnist The New York Times

Event Details

Event Type Seminar

Track  Innovation 

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