In this session...
82% of consumers aged 18-34 watch 23 hours of digital video each month, according to Forrester Research. No wonder Marketers spent $3.6 Billion on digital video ads in 2013.
Join Funny or Die's Chris Bruss, Rubicon Project’s Jay Sears and Turner's Ed Wise for a lively discussion of the Art and Science of Video Brand Storytelling and Branded Entertainment. Learn how advertising automation help marketers reach their audience cost-efficiently and at scale.
- How innovations in the Art & Science of Digital Video Advertising and Branded Entertainment can provide a better experience for all parties: Consumers, Brands and Media Owners alike.
- Lessons from the leading edge of today’s cross-screen, multi-format world.
- How automation can bring real-time speed, scale and efficiency to these integrated campaigns (How Real-Time Bidding and Private Marketplaces help marketers reach their audience cost-efficiently and at scale while revolutionizing the RFP workflow process.)