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In this session...

82% of consumers aged 18-34 watch 23 hours of digital video each month, according to Forrester Research. No wonder Marketers spent $3.6 Billion on digital video ads in 2013.

Join Funny or Die's Chris Bruss, Rubicon Project’s Jay Sears and Turner's Ed Wise for a lively discussion of the Art and Science of Video Brand Storytelling and Branded Entertainment. Learn how advertising automation help marketers reach their audience cost-efficiently and at scale.

Learn:
- How innovations in the Art & Science of Digital Video Advertising and Branded Entertainment can provide a better experience for all parties: Consumers, Brands and Media Owners alike.
- Lessons from the leading edge of today’s cross-screen, multi-format world.
- How automation can bring real-time speed, scale and efficiency to these integrated campaigns (How Real-Time Bidding and Private Marketplaces help marketers reach their audience cost-efficiently and at scale while revolutionizing the RFP workflow process.) View Less

Presented with


Speakers

Jay Sears SVP Marketplace Development Rubicon Project
Chris Bruss Vice President of Branded Entertainment Funny or Die
Ed Wise SVP of Turner Digital & Branded Entertainment Turner Digital

Event Details

Event Type Seminar

Track  Innovation 

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