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In this session...

Let’s face it, day-parting is a strategy that belongs in the Mad Men era. In today’s always-on world, we need to find more authentic ways to connect with consumers through a value exchange that’s based on fulfilling fundamental human needs. Join Natasha Hritzuk and Michael Dwan as they share new research from Microsoft, Digital Life, Digital Work: A New Paradigm for Consumer Engagement, that reveals four core consumer needs-states that provide marketers with a treasure map for understanding consumer engagement. You’ll see real-world media and technology examples that illustrate how to engage consumers across every aspect of their digital lives .. no matter where the clock dial is set.

Presented with


Michael Dwan Senior Director Custom Solutions Microsoft
Natasha Hritzuk Consumer Insights Microsoft Advertising

Event Details

Event Type Seminar

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