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In this session...

Women represent a $7 trillion market. They make 85% of household purchasing decisions and heavily influence the rest. Forbes even reports that women are on a trajectory to control more than two-thirds of the nation’s wealth by 2030. It's no wonder that advertisers who are building awareness-generating, stereotype-busting messaging and images into ads that target women are succeeding.

Built on the time-tested concepts behind cause marketing, pro-female advertising is designed to inspire women and enable brands to build deeper, more meaningful connections with this all-important consumer group. As a result, we are seeing new and improved angles on the female perspective – the benefits of which extend far beyond advertising success.

Samantha Skey, chief revenue officer of SheKnows, will moderate a panel of top brands and creative minds to discuss the pro-female advertising movement and what marketers can do to better engage and inspire women today.
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Presented with


Speakers

Samantha Skey Chief Revenue Officer SheKnows
Jessica Bennett Journalist & Contributing Editor Lean In
Pam Grossman Director, Visual Trends Getty Images
Lauren Greenfield Filmmaker Lauren Greenfield Photography
Kathy O'Brien VP, Marketing Services and Skin Unilever

Event Details

Event Type Seminar

Track  Dynamic Women 

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