In this session...
9:00 AM - The Health & Wellness Opportunity presented by WebMD
9:45 AM - Wearing Your Health: How Mobile, Wearables, and Big Data is Changing Healthcare presented by McCann
10:30 AM - Innovating Care in NYC presented by Havas
11:15 AM - Death of the Banner Ad: Embedding Your Brand into the Mobile Health Revolution presented by Publicis Health Media and Mobeam
11:45 AM - Humanizing Healthcare presented by Sharecare and Edison Nation Medical
9:00 AM - The Health & Wellness Opportunity
There are transformational shifts happening across the health and wellness landscape. Consumers and healthcare providers have assumed greater financial risk for care. Digital health technologies are fundamentally changing the relationships consumers have with health care professionals, employers, even their local retailers. Companies are being forced to evolve their business models, pursue new partnerships, and market themselves, their products and services like never before. Executives from the leading provider of health information and the nation’s largest drugstore chain will discuss what their companies are doing to harness these changes, and lay out the opportunities that exist for marketers to help bring order to the chaos, and improve health and wellness.
David Schlanger, Chief Executive Officer, WebMD
Alex Gourlay, Executive Vice President, President of Customer Experience and Daily Living, Walgreen Co.
presented by WebMD
9:45 AM - Wearing Your Health: How Mobile, Wearables, and Big Data is Changing Healthcare
Amar Urhekar, President, McCann Health Americas
Eric Pilkington,Chief Digital Officer, McCann Health of North America
10:30 AM - Innovating Care in NYC
From Morris Point to Bay Ridge to Stapleton, New York is one of the most disparate cities on the planet when it comes to health and wealth. Neighborhoods and culture, along with New Yorkers’ attitudes about each other, play a unique role in wellness and mortality rates in NYC—rates that range from the best in the country, in some boroughs, to the worst in the world. Consequently, truly caring for New Yorkers is a tough job in NYC.
Our moderator will reveal the results of the city’s first borough-by-borough survey about New Yorkers’ perceptions of and future vision for this city and its icons, sponsored by EmblemHealth.
Join an esteemed panel of speakers who have something to say about the tough job that is caring for New York. From Abigail Posner, Head of Strategic Planning at Google, to Barbara Lippert, Mediapost Editor-At-Large, to Dave Mahder, VP, Marketing and Communications at EmblemHealth, the company that—150 years ago in New York—innovated the first healthcare reform model in the country, panelists share their opinions about what it will take to not just reach the increasingly diverse population of New York but to care for them, too.
Dave Mahder, SVP, Marketing Communications EmblemHealth
Abigail Posner, Head of Strategy, Google
Barbara Lippert, Editor-at-Large, MediaPost
presented by Havas
11:15 AM - Death of the Banner Ad: Embedding Your Brand into the Mobile Health Revolution
With the consumerization of mobile health on the fast track - including Apple's soon-to-launch Health app - developers are scrambling to deliver apps that are both engaging and monetizable. Consumer brands are searching for smart, effective ways to integrate into those experiences. Representatives across the spectrum of mobile will discuss how they create meaningful consumer experiences that translate into revenue for platforms and packaged goods alike. Presented by Sharecare
Ben DuPont Chairman, Mobeam
Colan McGeehan SVP of Revenue & Partnerships, Sharecare
Geoff McCleary VP of Mobile Innovation, Digitas Health Lifebrands
Matt McNally President, Publicis Health Media
Traditional means of marketing in the healthcare arena are no more. Brands face a myriad of challenges, including adapting their tactics to comply with new platforms, the threat of government regulations and evolving consumer behavior. Panelists from various parts of the health ecosystem will discuss challenges they’re facing, and how they’ve tackled obstacles along the way – from data to open innovation, and social media to attracting relevant consumers. Presented by Sharecare
Moderator: Andrea Palmer SVP, Publicis Health Media
Dawn Whaley President, Sharecare
Denise Campbell Senior Director Consumer Marketing Immunology, AbbVie
Louis Foreman CEO, Edison Nation Medical
Martin Blinder Founder & CEO, TicTrac