Super Delegates & By Invitation Only.
Cause marketing is no longer a buzz word but integral to companies’ ethos, profits and CSR strategy. When done right, these partnerships can inspire, enhance customer loyalty and employee satisfaction. But what are the key ingredients to a successful cause marketing partnership? How can you measure ROI? Hear from leaders at Unilever, MRY, Chobani and the NBA about trends and tactics that can take cause marketing beyond bracelets and ribbons to deeper engagement & purpose driven marketing.
President & CEO, Ad Council
EVP, Social Responsibility & Player Programs, NBA
Chief Marketing & Brand Officer, Chobani
VP, Marketing Services and Skin, Unilever
For decades corporate partners have recognized the value in connecting with sports to increase engagement of their own brands with avid fans. The arts and live entertainment are an untapped frontier of passionate audiences waiting to connect in today’s marketplace. Attend this three-part session to hear from leading live entertainment brands as they explore how to maximize brand and marketing partnerships.
Director of Corporate Sponsorships, New York Philharmonic
President & CEO, Lincoln Center
Host, "Watch What Happens Live"
Meredith Kopit Levien
EVP, Advertising, The New York Times
EVP, Consumer Marketing, Sony Pictures Entertainment
Head of US Consulting, Repucom
Sponsorship Director, New Orleans Jazz & Heritage Festival
After years of promise, mobile has arrived and is driving brand strategy and consumer connectivity and engagement. A gathering of mobile leaders on emerging trends and where mobile is heading in the year ahead.
EVP, Global Product Leadership, Nielsen
CEO & Co-Founder, Fetch
Director of Strategy & Mobile, Isobar
Chief Digital Media Officer, The Media Kitchen
Please join the Round Table Creative Media Group (roundtablecmg.com) as we explore the evolutionary relationship between the media and celebrity. This panel will examine the evolutionary role that celebrities now play in today’s minute-by-minute media landscape, with Amy Tunick, President GREY Activation & PR; Peter Davis, Executive Editor at The DAILY, Katherine Plunkett, Managing Director celebrityinteligence.com & fashionmonitor.com moderated by Glenn Johnson, RTCMG co-founder
Managing Director, Centaur Media
The era of mobile has arrived. As consumers increasingly become “mobile first” with their media consumption, traditional digital media companies have had to evolve.
In this panel presentation, Verizon and leading members of the ad tech community will speak about how they view the new mobile era, give specific examples of companies and campaigns that have figured it out, and provide actionable advice for brands and agencies about how to effectively advertise.
Precision Market Insights, Verizon
Chief Revenue Officer, Run
Vice President, Business & Corporate Development, Turn
General Manager Oracle Data Cloud, Oracle Bluekai
In today’s era of media fragmentation, old models simply don’t work! In a world where brands need to find new ways to capture attention and ignite conversations, media needs to move from buying impressions to making impressions. Join Kasha Cacy, U.S. President, UM, for a discussion on how some of the world’s leading brands are turning planning models upside down and creating distinctive moments that matter.
Digital video is transforming – for the better – as consumers are speedily adopting multiple screens and devices. However, the industry’s inexperience with metrics standards for video is preventing marketers from leveraging its full potential.
Join Exponential as they reveal why marketers should not measure video buying like TV, why we need a metric that is more telling of the user experience, and ultimately, how an engagement methodology is critical to aligning incentives for brands, publishers, and consumers.
Connecting with today’s distracted on-the-go consumer has never been more challenging. Progressive, cutting-edge thinkers on the age of disruptive innovation and hitting the ever-elusive target audience.
CEO, Publicis Worldwide, North America
CEO & Board Director, Keek
Head of Global Strategic Partnerships, AOL
The days of programmatic as the new, but unproven technology are behind us. Given rapid adoption and technological advancements, the industry has moved from its first stage of achieving scale to a new era of programmatic sophistication. What will the next wave of innovation bring? How do we unleash programmatic’s transformative power to capture its full potential promise? Industry experts will explore programmatic's future and the opportunities for buyers and sellers across new screens, formats and business models.
Programmatic buying: the mechanism enabling marketers to upend the purchase funnel and reinvent brand marketing research? You'll hear first hand from heavyweight champions of the Programmatic ecosystem.
As we move into the era of programmatic sophistication, consumers rapidly shift to content consumption on smartphones and tablets. Advertisers and publishers must embrace mobile programmatic just as rapidly. A group of leading innovators will take a deep dive into how the fusion of Real-Time Bidding, native, and video can maximize the opportunities mobile programmatic offers.
Journalist, Advertising Age
GM, Mobile, OpenX
VP, Ad Products and Planning, The New York Times
Director, Mobile Media Solutions, CBS Interactive
VP, Emerging Media, Turn
Director, Global Strategic Publisher Sales, MoPub of Twitter
Join Mashable's Brian Hernandez as he discusses with DJ/Producer/Label Head A-TRAK, Andy Cohn, President and Publisher of The FADER and Andrew McInnes, CEO of TMWRK, about how the music industry is teaming up with brands to bring the full artist experience to fans offline and online in the age of streaming, digital downloads and YouTube -- resulting in better sales, better partnerships and better access for music fans to the artists they love.
Associate Entertainment Editor, Mashable
Women today hold the majority of household spending power, yet they often feel that brands don’t understand them. Marketers have an opportunity to speak to women in ways that debunk stereotypes — and re-picture how they’re portrayed in media. Brands can also increase their bottom line in the process. Join Sheryl Sandberg,Jonathan Klein,Joanna Coles and Andrew Robertson for a conversation about how imagery, media and advertising can ignite important cultural shifts.
How do you engage 15 million individuals based on their lifestyle, behavior and interests? Come learn how MyFitnessPal, the #1 health and fitness application, defined and addressed their large scale engagement challenge.
Vice President of Marketing, MyFitnessPal
Senior Consumer Marketing Solution Strategist, Marketo
The news is filled with people using social media to effectively raise awareness, make a point and help a cause. But clicking alone is not enough. Social activity doesn’t necessarily translate to tangible social activism.
The real world needs real help—and that comes from people on the ground with a common passion, strengthened by a common voice.
So don’t just click,
CLICK AND SHOUT.
Let’s change the world.
Global CEO, Y&R
Corporate VP, Advertising & Online, Microsoft
Journalist, New York Magazine
, NBC News
SVP Marketing & Communications at U.S. Fund, UNICEF
Dan Ackerman talks with industry leaders about how big data, machine learning and automation will change the way TV advertising is planned, bought, sold and measured. Marketers will gain valuable insights from the experts on how they can benefit from programmatic technology today, how programmatic will enhance the consumer viewing experience and what TV buyers should expect from the convergence of digital video and TV.
SVP, Programmatic TV, Adap.tv, AOL Platforms
Global President, Carat
EVP, Chief Exploration Officer, Havas Media
Chief Investment Officer, Initiative U.S.
The client calls and she wants a POV. She understands that connecting with the segment is important, but needs your help cracking the code on the elusive species that she has heard so much about. Millennials, in general, have been negatively stereotyped as an entitled, self-centered, apathetic bunch with short attention spans and a questionable work ethic. The gross generalizations should raise eyebrows because they currently represent 60% of our workforce. Furthermore, they can make or break brands with a few quick key strokes.In this session, representatives from Pinta will debunk the myth highlighting some useful data on Hispanic Millennials and how they’re different.
Managing Director, Head of Strategic Planning, Pinta
Join us for the kick-off luncheon for Advertising Week NY as the industry honors a select group of brands chosen by The AD Club’s International ANDY Awards jury for their dedication to making an impact on marketing, commerce, culture, and social responsibility through BRAVE and CREATIVE work.
Presented by The Advertising Club In Partnership with YP Additional Support AdTheorent, USA Today, ZEFR
President, TBWAMedia Arts Lab
Senior Vice President and Chief Marketing Officer, Mondelez International
Brand Building Director, Skin Cleansing, & Marketing, Unilever
Global Executive Creative Director, Wieden + Kennedy
VP, Marketing, BMW of North America
President, Chief Marketing & Innovation Officer, Diageo North America
VP, Marketing, Budweiser USA
AVP, Marketing, American Honda Motor Co., Inc.
When done with the right amount of savvy, leveraging insights across devices leads to more accurate, effective and efficient audience targeting and a truer picture of your consumer. And the imperative of audience intelligence is even greater when marketing to the high-end consumer. Join cross-screen media tech leader Are Traasdahl,Tapad Founder and CEO, and Scott Martino, Marketing Analytics Lead, Mercedes-Benz, USA, as they look at the power of consumer insights and analytics for marketing a luxury brand.
Marketing Analytics Lead, Mercedes-Benz
For the first time ever, marketers can finally connect the dots between large scale, respondent-level media consumption and massive offline sales databases.
On a parallel path, the emergence of Programmatic, DMPs and increasingly sophisticated Multi-Touch-Attribution models, has created the perfect storm for a new era of real-time data management, activation and optimization. Whilst more importantly, revolutionizing the way in which brands - and their agencies - think about media performance, measurement and accountability.
Jamie Oliver is joined on stage by some of the world's biggest YouTubers to discuss their experiences creating content for a YouTube audience. The panel will focus on the creators' journey of the panelists, and how each YouTuber has worked for and with brands in the past while retaining authenticity for the digital generation.
It's time to ditch the tagline for the storyline. If the rise of content marketing has taught us nothing else, it's that marketing communications have to be redesigned with audiences at the front of mind. That means giving people what they want, not what you think they should hear. It's a reality that's turning brands into publishers, documentarians, and entertainers.
President, Attention/kbs+ Content Labs
Executive Editor, Associate Creative Director, kbs+
Executive Director of Studio, Gawker
Senior Vice President of Onion Labs, The Onion
Over the past decade, the rise of social and mobile has disrupted the media landscape with the emergence of new technologies and distribution channels. The massive shift to social has created unprecedented opportunities for publishers and advertisers alike. But how did we get there and what can we expect going forward?
President, BuzzFeed Motion Pictures
Director of Content, Community Management, and Partnerships, Nestlé Purina North America
In partnership with Google, leading advertisers have discovered that treating mobile as a behavior first, and a technology second, is the way to win. Join top marketers alongside Google's Human Insights lead and Mobile Product Managers to learn how this way of thinking could change the way you do your marketing.
Director of Marketing, Google Performance Ads, Google
Human Insights Lead, Ads Marketing, Google
Proliferation of digital audience platforms has caused disruption, both in customer behavior and in the way organizations use data, analytics, and technology to deliver meaningful experiences. Building customer-centric business strategies requires platform marketing skills that seize the opportunity of addressability at scale and are carried out using a Connected CRM (cCRM)™ approach. Using insights to engage customers across media and channels builds lasting, profitable relationships and sustainable competitive advantage.
Chairman and Chief Executive Officer, Merkle Inc
Director of Research, AdExchanger
Billions of pieces of content are being shared daily and consumer attention shifts every hour (if that). How can your brand possibly hope to stand out in all that noise? Today's marketing challenge lies in the ability to inspire participation from your audience and be relevant on a daily basis. Real-time marketing (RTM) isn't just a flash in the pan and we have the data to prove it. Hear from experts at Spredfast and A&E around the importance of 'marketing at the speed of life' and using a data-driven approach to RTM.
Director of Analytics and Research, Spredfast
Senior Director, Social Media and Fan Engagement,, A&E
Agencies, data providers and ad tech vendors all have ideas on how they can help brands understand cross-device advertising, yet at a fundamental level, these third party companies have difficulty understanding the brand themselves.
Whether determining the best way to maintain trust with the consumer, integrating advertising with other company initiatives, or looking at measurement and attribution, internal brand advertisers often have a different lens of the world than their partners, and this can lead to a disconnect that impacts the bottom line.
In this panel, some of the largest brands in the world will speak about both the promise and problems of connecting with consumers across devices and screens. Hear details on who they are partnering with to solve these issues, how those decisions are made and how they measure and assess key performance metrics.
These days, one screen isn’t enough. How do you engage hungry consumers from TV to the second (and third) screen, drive brand loyalty and entertain at the same time? Join Hill Holliday,Ty Pennington,Dunkin’ Donuts and Chili’s for a discussion about chefs, sharks and stars -- smart, creative media integrations that deliver across multiple screens to drive business.
Media Reporter, AdAge
Director of Media, Dunkin' Brands
CMO, Chili's Grill & Bar
"On the Menu", TNT, Host
Chief Media Officer, Hill Holliday
In this session, we will explore why brands must make the critical shift from "Story-yelling" to robust worlds of shared experiences. Guests will learn about Storyscaping and how it amplifies the power of story with immersive brand experiences. Guests can expect valuable how-to’s, hear real world examples, and see how this thinking is changing the way brands and humans connect.
Darren "Daz" McColl
Chief Brand Strategy Officer, SapientNitro
One of the most common questions we hear from brand publishers is, "How do I build a content organization that drives business results?" Join Contently Co-founder Shane Snow as he digs into Contently's top-secret formula for systematizing the creation of quality content - the kind that builds relationships with consumers and drives business results for brands.
As consumer behavior and digital platforms continue to evolve, advertisers are rethinking what constitutes a successful digital ad campaign. This discussion will bring together a research scientist, creative strategist and ad agency expert to address how science and design are coming together to increase consumer engagement and ad effectiveness. They will share recent research, showcase creative examples, and discuss how advertisers can entertain users while improving ROI.
Principal Research Scientist, Yahoo
Senior Director, Advanced Creative, Yahoo
Managing Director, AKQA Media and Data Science
We’ll speak with CMOs representing some of the largest and most innovative online and multichannel retailers, as well as leading publishers, to understand how the growing presence of mobile devices throughout the purchase process is impacting investments aimed at driving online and offline commerce.
VP Digital Marketing , 1800flowers.com
VP, Mobile Products, Criteo
Writer , TechCrunch
Chief Information Officer, Gilt Groupe
Programmatic is widely hailed as key to delivering on the promise of digital disruption and automation in the data-rich ecosystem. Industry leaders debate programmatic's present and future and go deep on the industry’s biggest hot button of 2014.
VP, Product Management, Yahoo
SVP, Research & eBusiness Operations, NCC Media
Head of Partner Development, Facebook
VP, Publisher Development, Gamut. Smart Media from Cox
Civilized society depends on news to function, and yet news organizations are still largely dependent on a 100 year old revenue model. Michael Roth talks to the Media Lions most responsible for driving change in the content industry on how news is produced, consumed and supported.
Chairman & CEO, IPG
Deputy Editor in Chief, The Wall Street Journal
Managing Director, Atlas, Facebook
Head of Data, Annalect
Head of Precision Targeting, Microsoft
EVP of Products & Co Founder, Marin
In this session, Steve Ellis, the Co-founder and CEO of WhoSay, will lead a discussion with top entertainment stars (with a combined 1 million social media followers) and a leading industry expert on the new era of celebrity storytelling in today’s world of social media.
Developing and executing big ideas on a grand scale remains the Holy Grail of effective brand campaigns. This eclectic group of market leaders goes deep on global connectivity; how technology is fueling change and why great creative still matters.
Entertainment & Media Correspondent, CNBC
Co-Founder & CEO, SessionM
CEO, Vizeum USA
CSO, Salesforce ExactTarget Marketing Cloud
President/GM, Production & Live Experiences, AMSG Entertainment
Companies have to find a better way to be influential in the World and they can do this by finding an authentic brand voice that resonates clearly and allows people to serve as their ambassadors. But, in order to be this way, we have to redefine what "Marketing" and a "Brand" truly means.
Location based marketing is not new but the range of applications and the number of brands investing in these programs has recently accelerated, driven largely by technologies such as iBeacon, people analytics and the rise of “the internet of things”. Agencies, brands and tech startups have all been quick to see the opportunity and have now started to roll out significant programs which are breaking new ground in delivering location aware services and content.
Group Creative Director, Huge
Senior Vice President, Global Marketing, Brooklyn Nets Barclays Center
Native advertising is rooted in the long history of content marketing, but its union with programmatic has been anything but simple. Join us as we take a look at how we brought these two together, what we’ve learned so far, and where we’re going.
Senior Manager, MMCoE, IAB
CEO and Founder, Nativo
Platform Operations Director, VivaKi
Co-founder and Chief Strategy Officer, TripleLift
The avalanche of big data has transformed the celebrity marketing landscape - with smart brands adopting new metrics and analytics to engage talent and track the success of celebrity campaigns.
Join Celebrity Intelligence as we explore the science behind celebrity marketing with Thomas A Burkhardt,Coty Prestige,Rob Gregory,WhoSay, and Jeff Chown, The Marketing Arm. Moderated by Editorial Director, Nina Tsang.
What happens when Big Data and creative instinct collide? Are the insights from Big Data helping creatives develop more effective work? Or is data stifling the creative process, smothering surprising and brave ideas?
Sir John Hegarty
Founder, Bartle Bogle Hegarty
Tham Khai Meng
Worldwide Chief Creative Officer, Ogilvy & Mather
Our industry is at a crossroads. Agencies will either continue with what they’re doing, and become storytelling boutiques; or they’ll embrace the networked intelligence of software, and create and connect products, services and communications.
Join Barry Wacksman and Nick Law as they talk about how R/GA is transforming their clients' businesses by connecting the storytelling of Madison Avenue with the systematic design of Silicon Valley.
Storytelling hasn't been an advertising or digital agency preserve for a long time. There is no debate on who owns the story, only on who has adapted their business model in the most effective way to deliver truly integrated real-time, digital experiences for consumers.
CEO, NA, MEC
Executive Director, Global Brand Marketing, GE
Global VP, Creative + Content Marketing, Marriott International
This workshop will present findings from NBCUniversal’s “America Reimagined,” the comprehensive study of U.S. Hispanics and media. Hear from industry experts as they explore the universal truths of today’s Hispanic consumers and their influence in an increasingly multicultural world.
Learn how Hispanics consume media across all platforms, in Spanish and English; their reactions to advertising and marketing messages; and the overall impact of Hispanic culture and population growth on a new America.
Publishers shifting from a traditional media inventory model to a hybrid of traditional and programmatic advertising are gaining operational efficiencies and improving profit margins. But to get these benefits, publishers need to transform their entire operating model. PwC, an ad network, publisher and agency will talk trends in improving the topline and margin in their business and the implications of programmatic to publisher value for both top- and bottom-line.
VP Monetization & Analytics, Pelmorex Media
Principal, Customer Impact Consulting, PwC
Mobile usage across numerous retail touchpoints continues to gain popularity, and though most shoppers find the idea of using their phone while shopping appealing, many have yet to adopt it or lack interest beyond price checking. While technology should never lead mobile campaigns, it does help personalize it. This panel will go over how the shopper is interacting with their phone before, during and after shopping, discuss technologies being used to bridge mobile and retail, and show examples of what is and isn’t working.
CEO, Droisys Inc.
Senior Director of Global Commercial Technology Solutions, Kellogg Company
SVP of Digitail® , The Integer Group
Field Account Director, The Integer Group
Today’s consumers are more savvy about brands and advertising than any of the generations that came before them. As a result, the good ol’ marketing toolbox has become less and less effective. It’s time to build a new toolbox - one centered around content that adds value to people’s lives. And, one that allows you to meaningfully connect with your audience. This session gives you a head start by sharing the real-life real-time lessons of senior marketers from respected household brands, as they journey along the road to brand publishing.
President, Americas, Google
VP Consumer Connections, Anheuser-Busch InBev North America
Director of Digital Marketing Strategy, Johnson & Johnson
Vice President, US Media, American Express
The 4A’s Competitive Edge series, features CEO-driven thought leadership and best practice presentations filled with content that will enlighten, inspire and positively impact attendees. The sessions programmed represent relevant and effective business models and practices that are driving brand growth, creating new revenue streams and enhancing strategic partnerships that significantly elevate industry reputation as we work to further leverage the competitive edge that will sustain the advertising, media and communications industry in the future.
Reporter, Ad Age
Brands Editor, Digiday
Founder, The 3% Conference
CEO, Colle + McVoy
COO, Bloomberg Media Group
US Marketing Director, Reebok
VP, Director of Creative Strategy, sparks & honey
Join The Honest Company founders Jessica Alba and Christopher Gavigan at an intimate discussion on the rise of the eco-friendly baby brand and its mission to educate, inspire and create a healthy and sustainable future for the next generation.
Jessica Alba is an actress and New York Times Best-Selling author of The Honest Life and Christopher Gavigan is Chief Product Officer of The Honest Company and author of Healthy Child Healthy World. Moderated by Celebrity Intelligence's Editorial Director, Nina Tsang.
Explore the impact of emotional congruence and dissonance between programs and advertising. A broad discussion about the emotional context in which ads are experienced, with an emphasis on perceived emotional tonality of programs and ads rather than the emotional state of viewers themselves. This provocative study is based on Magid's EmotionalDNA™, a new viewer-derived portrait that defines the emotional tonality of primetime television.
VP, National TV & Video, Frank N. Magid Assoc.
Join creative giants and lead strategists in dissecting the most progressive and disruptive campaigns of 2014, seeking out opportunities and innovations that will upgrade your world. This is the future of commercial creativity.
Founder and CEO, Snaps!
Global Chief Experience Officer, R/GA
CCO, BBDO NY
Head of Strategy, Goodby Silverstein & Partners
James Aitken, Founder and CEO of The Exchange Lab will explain how a brands strategy needs to span across the digital ecosystem or they risk failure. Showcasing how smart brands don’t plan their media in silos but utilize creative and technology to amplify their message.
Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have completely gone by the way side. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.
GM Video, Grab Media/Blinkx Video
EVP, Managing Director, Carat USA
Global Head, Advertiser Solutions, Nielsen
CMO & President, AdRoll
SVP Video, News Corp, CRO, Storyful
EVP, Head of SMG Americas Experience Strategy, Starcom MediaVest Group
Manuel Garcia-Garcia, Ph.D
Neuroscience Director NA, Nielsen Neuro
EVP and Chief Operating Officer, Time Warner Cable Media
For years, marketers have used their support of causes to sell us stuff. And for the most part, it worked. But current cultural trends suggest that the future for brands and agencies does not lie in cause. Instead, it will be vested in purpose. The reason is simple: people are increasingly responding more to purpose than cause. So how can brands adapt themselves for the largest purposeful generation in the history of mankind? And how can their agencies make the transition themselves?
Film, music, sports and the business of entertainment take center stage for this extraordinary gathering of industry icons.
As the lines between artists, athletes, brands and content continue to intersect, how do each of the stakeholders maximize the impact and reach of the content they are delivering to the consumer? These leaders will provide their insight on behalf of their respective areas of expertise: artists and brands, content creators and sports and multi-platform delivery systems and share how they see the future reshaping itself as these universes become intertwined.
Editor, Managing Director, Fast Company
Chairman, CEO, AMSG Entertainment
President & CEO, Cablevision Systems Corporation, Executive Chairman, The Madison Square Garden Company
Co-Chairman, The Weinstein Company
Can shock tactics be used to create meaningful engagement? Should creatives challenge their clients to be braver? Can you ever go too far?
These are some of the questions the Shockumentary sets out to answer with the expert insight of creatives John Jessup (formerly Leo Burnett) and Marc Lewis (School of Communication Arts) as well as no-nonsense brands BrewDog,Peta and Death Cigarettes.
Editor-at-Large, The Drum
Editor & Co-Founder, The Drum
Louisa St Pierre
Head of Integrated Media, Bernstein & Andriulli
Executive Creative Director, TBWAChiatDay New York
A panel of leading CRO’s and Programmatic leads at Premium Publishers discuss how their organizations are evolving with Programmatic Media Buying and Selling. The discussion will focus on pricing dynamics, first party data, packaging, and internal resourcing.
Presented by Sonobi.
CRO, Hearst Magazine Digital at Hearst Corporation
SVP, Digital Sales, Food & Cooking, Scripps Networks