The Exchange Lab

The Exchange Lab is the world’s largest programmatic digital media marketplace. Delivering performance driven advertising across display, video, mobile and social, The Exchange Lab reaches customers on a greater scale than anyone else in the real time buying arena.

Our unique analytics platform DataLab evaluates over a billion audience interactions daily to present the right message, to the right audience, at the right time. This enables both global brands and agencies to better identify and engage with their online customers to achieve greater success in more cost-effective ways.

Founded in 2007 by CEO James Aitken and CSO Tim Webster, The Exchange Lab is a privately held company that serves more than 300 clients across 50 markets worldwide, with offices in the UK, Canada, Singapore, U.S. and Turkey.

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