As Senior Brand Manager for Mountain Dew, Jamal Henderson drives consumer engagement for the brand. In addition to leading Mountain Dew’s digital and social media agenda, as well as its branded action sports property, DEW Tour, Henderson also oversees Green-Label.com, a strategic partnership with Complex Media, that was recently named by Huffington Post as one of the top “Native Content Campaigns that Rocked 2013.”
Jamal’s keen-eye and cultural expertise has enabled him to make extraordinary contributions to the brands he has touched in the PepsiCo beverages portfolio. Prior to his work on DEW®, he rejuvenated brand communications for Lipton Brisk®, resulting in a Super Bowl spot and the brand becoming PepsiCo’s 18th billion dollar brand.
Jamal received his BS from Cornell University and a MBA from the Kellogg School of Management at Northwestern University.