David F. Poltrack

David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION. Poltrack oversees all research operations at CBS. He designed and oversees TELEVISION CITY at the MGM GRAND, Las Vegas, CBS’ state of the art Research Center. CBS VISION is a new research unit designed to explore and offer insight on emerging technologies, media consumption, and advertising value in the media marketplace. Poltrack is past chairman of the Media Rating Council; trustee of the executive committee, Marketing Science Institute; past president, Market Research Council; past chairman, Advertising Research Foundation. He is an Adjunct Professor at NYU’s business and communication schools; and Columbia University Graduate School of Business; visiting professor at Cheung Dong Graduate School of Business, Beijing, China. He is author of Television Marketing: Network, Local, and Cable (McGraw-Hill). He is a graduate of the University of Notre Dame (B.A., magna cum laude), and NYU (M.B.A., Marketing).

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