Linda Boff is responsible for GE’s global advertising, digital and content marketing along with the company’s brand, experience, sponsorship and design strategy.
Previously, Boff was CMO of iVillage Properties, part of the NBC Universal. Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.
Boff is a 2014 AWNY Changing the Game Award winner, B2B Magazine’s 2012 Digital Marketer of Year and 2012 Media Maven. She is on the Board of Partnership with Children, a NYC-based organization which provides social support to 5000 hard-to-reach school children.
Boff earned a BA in Political Science and Psychology from Union College. She lives in Irvington, NY with her husband and two children.
Linda Boff Job Title Executive Director, Global Brand Marketing Company GE Connect via