One of the nation’s leading experts on live entertainment marketing and sponsorship, Russell Wallach oversees all media, digital and marketing partnerships for Live Nation Entertainment, the world’s largest live entertainment company. Russell and his 150-person team develop high-impact, multi-million dollar marketing partnerships across Live Nation’s network of 84 venues, 22,000 annual concerts and festivals, and 2,000 artists, to reach Live Nation’s 52 million fans. Russell has helped create award-winning programs for many of the world’s biggest global brands, including Anheuser-Busch, Citi, Coca-Cola, Hertz, Kellogg’s and Starwood Hotels.
Under his helm, Russell successfully brought Live Nation’s sponsorship marketing efforts into the digital age by leveraging social media, data, mobile and online advertising. That includes the 2012 re-launch of LiveNation.com, a geo-targeted social media-driven community for live music fans that delivers a myriad of branded content and advertising opportunities. In 2014, Russell was named to Billboard’s Power 100 and Fast Company’s Most Creative People in Business.
Prior to his current position, Russell worked in senior sponsorship sales positions for Live Nation predecessor companies and divisions Clear Channel Entertainment, SFX Entertainment and ProServ. During that time, he helped orchestrate some of the world’s largest integrated sponsorship deals across entertainment and sports, including the naming rights of STAPLES Center in Los Angeles, PSINet Stadium in Baltimore, Philips Arena in Atlanta, FedEx Field in suburban Washington, DC and Reliant Park in Houston.
In 2014, Russell was named to Fast Company’s Most Creative People in Business 1000 and Billboard Power 100. He has also been featured in publications including Advertising Age, Forbes and CNBC.com, and has spoken at blue chip business and marketing conferences including Fast Company Innovation Uncensored, ad:tech, The Mobile Marketing Forum, Digiday Conference, IAB Mobile Marketplace and OMMA Global.
He holds a Bachelor of Science degree in Sports Management from the University of Massachusetts in Amherst.