Fred Bucher

Fred is an accomplished leader and marketing executive with experience in building brands, creating successful integrated marketing programs, driving sales and leading best-in-class teams. His combination of strategic and tactical expertise, collaborative style, focus on client service and a solutions oriented approach to marketing and business challenges will help us build business opportunities and grow revenue.

Fred joins us from Transaction Sports, a new consumer-driven sports marketing joint venture, where he was the lead executive for North America. Fred also created and led his own consulting firm. Prior to that, Fred was the VP of Marketing Solutions at ESPN. At ESPN, he led the team charged with creating and executing multimedia and single platform sponsor solutions. Fred was responsible for all sponsor-driven marketing programs across ESPN's on-air networks, ESPN.com, ESPN The Magazine and ESPN mobile properties. The total revenue associated with custom programs exceeded $100+ million annually. His team was recognized as the #1 media marketing organization in the country in 2009 by the Annual Beta Advertising. Fred also launched ESPN CreativeWorks which was recognized nationally as one of the most sophisticated, multimedia custom creative production teams in the industry, generating over $20MM in new revenue in the first year.

Fred and his wife, Deanna, reside in Connecticut with their four children. In his spare time, Fred is a volunteer for Operation Hope as well as a youth basketball coach for the Wakeman Boys & Girls Club.
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