Avi is the Chairman, Founder and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands. Since 2004, Big Fuel has helped brands navigate the world of social media and branded content. Today, Big Fuel is the largest pure-play social media agency globally -- with over 100 employees and clients that include Burger King, AFLAC, Best Buy T-Mobile, Starwood, Microsoft, Clorox, Children's Place, Budweiser, among others. In June 2011, Avi led Big Fuel to a successful acquisition by French media giant Publicis Groupe, giving Big Fuel a global footprint and making it the most dominant social media agency worldwide.
In addition to being the author of Content to Commerce: Engaging Consumers Across Paid, Earned & Owned Channels, in 2012 he was named President of the Cannes Lions Branded Content Jury.