Matt Lawson

Matt Lawson is Director of Performance Ads Marketing for Google, responsible for a broad portfolio of ads products including search, shopping, display, and analytics. Prior to joining Google, Matt was the Vice-President of Marketing at Marin Software, a leading platform for digital advertising management, and held a variety of executive roles at Coremetrics, one of the early innovators in web analytics. Matt’s passion for evangelizing digital marketing best practices has resulted in regular speaking engagements at Ad:Tech, Clickz Live, and SES, as well as numerous articles on both Search Engine Land and more recently the Inside AdWords blog.

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