Ken Allard is Managing Director, Business Strategy at Huge, where he oversees the company’s business strategy and management consulting services. Previously, Ken was the founder and CEO of Rational Research Consulting, a boutique management consulting firm focused on helping companies generate revenue from content, data and brand assets.
Before founding his own firm, Ken was also Senior Vice President of Research at Jupiter Media Metrix, where he oversaw Jupiter’s $40+ million global advisory research business, led the launch of the technology and operations research services program, and spearheaded the company’s efforts to integrate acquisitions. Prior to Jupiter, Ken was an analyst at Gartner and the Director of Interactive Product Development. In 1996, he launched Gartner's @vantage service, one of the first online content aggregation services and one of the first websites to offer paid subscriptions.