Joe is responsible for assessing new developments in the media industry. For over 30 years, he has been involved in the use of research and analytics to improve marketing and media decision making. His experience spans both advertisers and agencies across a range of industries including automotive, CPG, entertainment, fast food, financial services, retail, telecommunications, travel/hospitality. He currently chairs the Media Consumption and Engagement Committee within the Council for Research Excellence. Joe has been recognized as an Adweek Research All-Star and an Advertising Age Media Maven. He holds an MBA with a concentration in statistical analysis and operations research from the Baruch College of the City University of New York. He is currently studying the mathematics of complex systems with the Santa Fe Institute.
Joseph Abruzzo Job Title EVP, Chief Exploration Officer Company HAVAS MEDIA