Vijay Rao

Vijay Rao is Senior Vice President of Client Strategy at Adap.tv, responsible for helping drive innovation and thought leadership with the company’s major clients by aligning their business needs to product strategy and development. With more than 10 years of experience at media agencies, Vijay was most recently at Zenith-Optimedia, where he headed up strategic planning for T-Mobile. In particular, Vijay helped lead the charge to integrate the agency’s traditional and digital teams, along with developing measurement to better align the dynamics of paid and social media. Vijay holds a bachelor’s degree from TCU and is based in Adap.tv’s San Mateo headquarters.
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