Alexandra Cameron's media career spans two decades across radio, television, print and digital with extensive experience in creative process, product development, sales management, and operations with a specialty in monetization, establishing revenue streams and modeling around content. Her reputation has been built on being a fearless change agent and innovator who leads through fostering debate and collaboration in an industry that requires rapid evolution and vision.
In her previous post since 2008 Cameron was SVP/ GM for Emmis NY including the iconic Hot 97 and marshaled the operation through the most turbulent period of the economic crisis and certainly the most challenging period the industry has ever faced.
She sought and oversaw the right talent acquisitions to build Loud Digital a multicultural digital network of premium content and in her finale for Emmis NY, inked the deal cementing the vision to bring Hot 97 to living rooms across America with "This Is Hot 97" a comedic improv series currently airing on VH1. The show is a fresh and unexpected look into the cast of characters that breathe life into the legendary station that today has a massive, worldwide digitally engaged fan base in addition to the local listening audience. She credits working with a team of talented colleagues in achieving some groundbreaking "firsts" and a philosophy of culture built around innovation, collaboration and accountability.
Cameron was promoted from Director of Sales for the NY cluster and lead the digital video transformation for the renown brand with Hot97TV.com. She was originally recruited by Emmis from Clear Channel NY to lead the sales organization for the globally recognized Hot 97 and was recruited by Clear Channel NY in 2000 to develop new revenue streams through brand strategy marketing executed across their media assets.
Prior to her move to New York, she managed a diversified media portfolio for a Canadian rep firm.