Adam Berke is an online advertising industry expert and President & CMO of AdRoll. He is part of AdRoll’s founding team and is passionate about performance advertising and marketing analytics. Adam co-authored “The Retargeting Playbook,” a definitive guide to retargeting and online advertising, and is also a guest author for ClickZ and AdExchanger. Adam is a frequent speaker at industry events such as SES, SMX, OMMA, South by Southwest and ad:tech. Prior to AdRoll, Adam helped to launch the CPL network at Aptimus, a publicly-traded ad network acquired by the Apollo Group. Outside of work, Adam is an avid surfer, kiteboarder and barefoot runner. He lives in San Francisco.