Trudy Hardy is appointed Vice President, Marketing of BMW of North America LLC effective September 15, 2013. In this position she is responsible for all marketing and product planning and strategy for the BMW brand in the US.
Most recently Hardy was head of Marketing Communications and Consumer Events for the BMW brand in the US, a position she held since 2010. In this role she directed the strategic development of national and regional advertising, experiential marketing, digital marketing and social media.
Hardy joined the BMW Group in 2001 as MINI USA Brand Communications Manager before moving to Aftersales Marketing in 2003. In 2005 Hardy returned MINI USA where she was promoted to Department Head, MINI Marketing. In this position she directed all brand strategy, positioning, communication, research and events.
Prior to joining the BMW Group, Hardy began her automotive career with Jaguar Cars in the United States. There she held several positions within the marketing group, from advertising production to brand management.
Hardy earned her bachelor’s degree in marketing from Ramapo College and is an active member of the Regional Board of Governors for the college and is a member of the alumni advisory board for the Anisfield School of Business.
Trudy Hardy Job Title VP, Marketing Company BMW OF NORTH AMERICA