As Repucom’s Head of North America Consulting, Michael Lynch is responsible for providing strategic insights and intelligence to help Property Rights Holders, Brands and Media partners build their sponsorship marketing businesses.
Prior to Repucom, Michael had his own consulting practice working for numerous clients, including NCAA, Lincoln Center, USA Swimming, Prizeo/Represent, Net Power & Light, Sideline Sports Doc, Association of Surfing Professionals, and several corporate clients.
Prior to consulting, Lynch led Visa’s global sponsorship marketing/management business for 17 years to the pinnacle of the profession, including managing the Olympic and Paralympic Games, FIFA World Cup, NFL, NASCAR, MLS, Disney, Broadway, Visa Triple Crown, NGB’s, and numerous other properties, including countless athlete partnerships.
During Lynch’s tenure, Visa was recognized by Sports Business Journal as the “Sports Sponsor of the Year”, by Event Marketer Magazine as the only financial services company among “The 25 Best Sponsors in America” and was heralded as “The most well-rounded sponsor around.” Brandweek Magazine ran a cover story on Visa’s Olympic Games sponsorship, calling Visa “the poster child” for effectively integrating a sponsorship and went on to say “nobody does it better.” Lynch has been tabbed by The Sporting News magazine as one of the “100 Most Powerful People in Sports”, and according to that publication: “Visa is everywhere competitors would like to be in sports marketing and sponsorships.” Sports Business Journal recognized Visa as “Top five corporate sponsors you most want aligned with your property.” Lynch also serves on the Board of Directors for Athletes for Hope and the Advisory Board of the World Congress of Sports.
Prior to Visa, Lynch was Vice President and General Manager of ProServ, Inc., a then-leading worldwide sports management and marketing firm representing more than 150 professional athletes and 150 events annually. While at ProServ, Lynch was honored with an AdWeek Event Marketer of the Year award for a PGA Tour promotion he developed.
Lynch earned a BBA from the University of Notre Dame, and an MBA in Marketing from Cornell University. He also holds a CPA.