Julie Halpin Anderson

Julie Halpin Anderson has been a force in the youth and family market marketing space for over 25 years. As one of the founders of the Saatchi Kid Connection in the early 90’s and the subsequent founder of her own agency in 1997, The Geppetto Group, Julie has helped clients unlock the power of brands with strategies and communications programs that engage and inspire. She has worked in nearly every category that matters to youth and families and is proud to have worked with both multinationals and startups alike, including Walmart, NBA, General Mills, Pfizer, Pepsico, Lego, Kids Footlocker, Nestle, USAA, Wild Planet Toys, Mamamedia, 4Real Foods, and Theatreworks USA. Julie serves on the Children’s Advertising Review Unit (CARU) advisory board. She holds a B.A. from Holy Cross College and a M.A. from NYU. Most importantly, she is the mother of Jack, age 11.

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